Tonight at 7:00 PM ETThe Launch Strategy Behind $20 Million in Sales
Free Masterclass with Maxie J
Not a bigger audience. Not paid ads. A free masterclass for women with a product brand (or about to launch) on the exact launch order I still use every time.
Video coming soonWatch this first. A quick message from Maxie.
Free masterclassMaxie JFounder, ScaleCOM ClubThe strategy I still use every time I launch.
Whether you’re still building or already selling, I’ll walk you through the framework behind my brand. It works for fashion, beauty, hair, skincare, candles, accessories, feminine products, and more.
- 01Build momentum
Before launch day.
- 02Collect the data
Emails, phone numbers and an audience you own.
- 03Launch on time
With a strategic calendar.
- 04Make it convert
Storytelling, a smooth site, upsells and your numbers.
- 05Follow through
So buyers come back for a second order.
Plus a 10-point launch audit and “Your turn” exercises, so you leave with your own launch plan.
I didn’t know the order either.
I’m Maxie J, a pastor’s kid from Inglewood. At 28, I got laid off and used my severance to launch Ellaé Lisqué with six dresses.
Year one, we did about $350K in sales. I had $500 in the bank. That’s when I learned that making money and building a profitable business are two completely different things.
I’ve lost it all and rebuilt it. I built organically for five years before I ran a single ad. Eleven years later, Ellaé Lisqué has done over $20 million in sales, and I’m still running this exact strategy every time I launch.
I’m not a guru. I’m a working operator.
Proof, not promises.
Real numbers from a founder I coached 1:1. Shopify data, unedited.
From $4.3K to $28.4K in 30 days.
One month after implementing the Sell With Strategy framework. Same store, same products, new strategy.
Shopify figures from one client’s store, May to June 2025. Individual results vary and depend on your product, effort and market.
Straight from Instagram
Unedited screenshots from Maxie’s comments.
Questions? I’ve got you, sis.
When is the masterclass?
It starts tonight at 7:00 PM ET, online, so you can join from anywhere. Your access details come by email right after you register.
Is it really free?
Yes. Your seat is free.
I haven’t launched yet. Is this for me?
Then you’re right on time. Learn it before your first drop, not after you’ve burned your savings. I started with six dresses. Today we have over 500 SKUs.
Will this work for my product?
This isn’t about clothes. It’s about how you launch and sell a product. The framework works for fashion, beauty, hair, skincare, candles, accessories, feminine products, and more.
Can’t I just learn this on YouTube?
You absolutely can. I looked at YouTube too, and I was still crying down the Fashion District with a printed Google list, not knowing what any of it meant or what order I needed it in. It took me 11 years and hundreds of thousands of dollars in mistakes to learn the order. This is the order.
I don’t have enough followers.
You don’t need more followers. You need to make money from the ones you already have. I’ve seen brands with 100K followers that can’t convert.
I don’t have money for ads.
Good. Don’t run them yet. I built organically for five years before I ran one paid ad. This class is about the strategy that works before you ever pay for traffic.
I don’t have time.
I started this business while working full time and taking care of someone full time. You don’t need more time. You need a system.
What happens after I register?
You’ll get a confirmation email right away with your access details, then reminders before we start. Don’t see it? Check your spam or promotions folder, or email info@scalecomclub.com.
Your seat is free.
Bring a pen and paper (or your workbook). You’ll leave with your own launch plan.
Save my free seatIt starts tonight at 7:00 PM ET
Strategy. Community. Real results.